Day or Night? Which Works Best for Small Business Networking

Conventional agendas in small business networking groups usually include 30 second commercials, trading of referrals, collecting business cards and following up with a lunch date in hopes of building a relationship that will result in referrals coming your way. Now imagine another scenario. The agenda doesn't get in the way but, instead of busy work, allows you ample time to actually interact (network) with folks one on one and really get to know them without the distraction of interrupting your business day. Resulting relationships are deeper and trust comes more quickly. Always seek out small business networking events in which the schedule allows more than just 10 minutes to interact with and get to know someone. Usually evening functions accomplish this best but either way, day or night, make sure there is ample time for one on one interaction.